(1) Is TV advertising still the most powerful advertising medium or has it faded in importance?

(2) Is the key to developing an effective sales force selection or training? Explain your choice. 

ADVICE: Defend your answer by providing appropriate resource and research data. Don’t just state your opinion, but back it up through credible sources such as our text or other publications and expert opinion. Make sure you use the APA style of sourcing and citations both inside your written text and after in a Reference section.