You are consultant advising a firm on the ins and outs of transcending from a wood flooring company into the silent flooring business

1. List the problem of transcending from wood flooring to silent flooring, for example: getting into new market/new product/new business

2. Porters 5 Forces of transcending into the new business of silent flooring

3. SWOT Analysis of a company trying to transcend into the silent flooring business