Paper 1 is a background summary, and an outline of each section with bibliography.

This website will give you a few articles, and an online discussion of Alibaba

http://onpoint.wbur.org/2014/09/10/alibaba-ipo

(1)   the background and origins of Alibaba,

Here you might also discuss why an ecommerce approach did so well in China?  What is the size and range of orders and products?  Who are the stakeholders in China?  What inspired this idea?