In marketing as in other aspects of business, it is critical that professionals make sure to act in an ethical manner both legally and socially. In this age of interconnectedness, one unethical move can become an Internet video or comment that spreads rapidly, not just locally but potentially throughout the world. From a marketing standpoint, it is critical to take into account the impact of an organization’s decisions on other people and the environment.

However, how you communicate the expected conduct required in a business is as important as the ethical expectations themselves. Most companies have a written Code of Conduct as well as other corporate statements that communicate the expected behavior and values of the firm.

In this Assignment, you will engage in the development of the following professional competencies:

In this Assignment you will read the Cengage® Case Study:“Barclays Bank: Banking on Ethics” and then respond to the checklist items in a critical essay based on a scenario.