EXAMPLE: 

Target Audience

Demographics:     Sex: Female

                             Age: 16 to 30

                             Household Median income: $75,000

                             Race: Caucasian 40%, Hispanic 25%, African-American 25%, Other 10%

                             Religion: All

                             Marital Status: Primarily single

                             Home: Rent

                             Car: Own

Psychographics:  Free-Spirited, Status Seekers, Achievers, Strivers

Behavioristics:     Have or have access to use department store credit and bank cards

                             Shop for apparel at least once a month

                             Spend disposable income on entertainment and fashion

Geographics:        Major metropolitan areas and rural areas with department store presence