1 What are the dimensions of credibility, and how important is credibility to the overall effectiveness of a persuasive speech? What strategies can improve low credibility?

2 How would you define persuasion, persuasive goals, and persuasive aims? Illustrate your definitions with specific examples.

3 Why is the motivated sequence audience-centered? How does the motivated sequence relate to Maslow’s hierarchy of needs?

4 When would comparative-advantages or criteria-satisfaction be more appropriate organizational patterns than Monroe’s motivated sequence?

5 What are ethical, logical, emotional, and mythic appeals? How are these appeals distinct, yet interrelated?

6 How important is evidence in a persuasive speech? How important are ethics in persuasive speaking? Does the importance depend on the audience and its shared needs and expectations?