In this blog assignment, you will discuss how to meet a consumer’s needs by analyzing digital media.

After analyzing your chosen example, respond to the following questions in your blog post:

• What was done successfully to meet the wants and needs of the target audience?
• How was the social and consumer experience addressed? Was this done successfully? Explain.
• How were the digital media followers handled?
• Is there something that could have been done differently to make that experience more efficient?

Take a look at the company’s current website, major social media page, and/or mobile site, if applicable. What is the company doing effectively now? How are ethical engagements in social media helping with effectiveness? If the company is using a mobile application, how does the app meet the consumer’s need?

First, select one of the examples of digital media below:

• The Voice: Integration With Live Television
• Tale of the Tiger: Customer Service
• Whirlpool: Customer-Driven Social Media

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