Answer the questions. (Please make the answer as short as possible)

1) Explain proactive marketing research and reactive marketing research. Find examples for each.

2) Explain programmatic, selective and evaluative research. Give example for each.

3) Explain the three functions of marketing research. Give example for each.

4) What are some of the advantages of secondary data? More specifically, what are the

advantages of secondary data over primary data?

5) What are some of the disadvantages of secondary data? More specifically, what are the disadvantages of secondary data over primary data?

6) How can data mining assist the direct marketer that publishes a customized catalog for its customers?

7) As a student, assume you have been assigned a real-world client for a class project, and you are the team leader. You need to call a meeting with your team members and you want to spell out the steps in the research process that will need to be accomplished for the class. In addition, you need to detail out the stages of the first step (problem identification) to prepare for your first meeting with your client, who is a local veterinarian with a practice that also includes grooming, dental work, boarding, and obedience training. Outline and briefly describe each step of the research process and the activities in the problem definition process.

8) Explain experience surveys, case analysis and focus group. GIVE EXAMPLE for each.

9) Assume a market research example. Define and show each of the following terms in the example you created.

Dependent variable

Independent variable

Concomitant variation

Spurious association

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