Sport marketers must continuously examine market conditions and develop strategies to maximize their sport product. Describe two examples of effective strategies for marketing interscholastic, collegiate, and/or professional sports teams. When responding to your classmates, provide feedback on the strengths and weaknesses of the sample strategies they describe. Be sure to integrate your understanding of the content reading materials, and include literature references and/or anecdotal information to support your opinions.

Required Reading

Journals

Marber, A., Wellen, P., & Posluszny, S. (2005). The merging of marketing and sports: A case study. Marketing Management Journal, 15 (1), 162–171.

Pugatch, C. B. (2007). Traditional sports, not-so-traditional marketing. Response, 15 (4), 36–46.

SWOT Analysis Framework (p. 812 – 815) in:
Kessler, E. H. (2013). Encyclopedia of Management Theory. Thousand Oaks, California: SAGE Publications, Inc.

Wakefield, K. (1998). The ultimate guide to sport event management and marketing. The Service Industries Journal, 18(4), 177-178. Retrieved from the Trident Online Library.

Walker, S. (1996). The ultimate guide to sport event management and marketing. The Journal of Consumer Marketing, 13(4), 58-59. Retrieved from the Trident Online Library.

Websites

What is a SWOT Analysis, and why you should use one. Community Tool Box. http://ctb.ku.edu/en/tablecontents/sub_section_mai…

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