For this task, you will participate in a small group discussion in which you will share your final executive summary and discuss the decisions you made (and the challenges you encountered) while proposing a new marketing channel initiative for the final project case study.

You will also provide feedback to your peers on their proposed initiatives. In addition, you will reflect on your work in the course and consider how the course content will relate to your future professional goals.

Post your executive summary presentation to the small group discussion topic, and in your initial post, address the following:

• How did you decide on the marketing channels you recommended to reach emerging markets while retaining current customers?
• What challenges did you face in understanding the target audience(s)?
• How will you measure the effectiveness of your initiative?
• How were your recommendations informed by the best practices in online marketing that you learned about in this course?
• Looking ahead, how will you apply what you have learned in the course in a future professional setting? See attached for my final project to use to help answer the above bullet points. Make sure to separate the paper by the bullet points. Thank you!

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