You work for a consulting firm whose primary objective is to help businesses improve their strategic operations. Your firm recently was hired by a newspaper company named Hoosier Media Inc. The client’s print newspaper circulation and subscriptions have declined, resulting in 30% lower revenues over the last five years. Online ad revenues have increased but currently account for just 5% of the company’s revenue. You have been tasked with providing a comprehensive internal and external analysis to help the firm improve its business operations.
Create a 700- to 1,050-word analysis that includes the following:
- Identify economic, legal, and regulatory forces and trends.
- Critique how well the organization adapts to change.
- Discuss the primary internal organizational considerations.
- Discuss the primary external organization considerations.
- Identify the major issues and/or opportunities the company faces based on your analysis.
APA Format
Rubric
1BUS/475: Internal and External Environmental Analysis100
1Evaluate economic, legal and regulatory forces and trends.(22.5%)
Does Not Meet Expectations
Economic, legal, and regulatory forces and trends are not evaluated. |
Approaches Expectations
Economic, legal, and regulatory forces and trends are only partially evaluated.
|
Meets Expectations
Economic, legal, and regulatory forces and trends are evaluated to some degree of clarity.
|
Exceeds Expectations
Economic, legal, and regulatory forces and trends are thoroughly evaluated and comprehensively analyzed.
|
2Critique how well the organization adapts to change.(22.5%)
Does Not Meet Expectations
Did not critique how well the organization adapts to change.
|
Approaches Expectations
Vaguely critiqued how well the organization adapts to change.
|
Meets Expectations
Critiqued how well the organization adapts to change without appropriate use of examples or critical analysis.
|
Exceeds Expectations
Thoroughly critiqued how well the organization adapts to change.
|
3Discussed the primary internal and external organizational considerations.(22.5%)
Does Not Meet Expectations
Did not discuss the primary internal and external organizational considerations.
|
Approaches Expectations
Minimally discussed the primary internal and external organizational considerations; discussed one but not both.
|
Meets Expectations
Described the primary internal and external organizational considerations. Examples were often clear and accurate.
|
Exceeds Expectations
Thoroughly described the internal and external organizational considerations with excellent analysis.
|
4Identified the major issues and/or opportunities the company faces.(22.5%)
Does Not Meet Expectations
Did not identify the major issues and opportunities the company faces.
|
Approaches Expectations
Minimally identified the major issues and opportunities (one but not both).
|
Meets Expectations
Identified the major issues and opportunities. Did not provide appropriate critical analysis.
|
Exceeds Expectations
Thoroughly identified the major issues and opportunities with excellent critical analysis.
|
5Mechanics(10%)
Does Not Meet Expectations
Assignment is organized in a logical or coherent manner but not both. Multiple errors in grammar and spelling.
|
Approaches Expectations
Assignment is generally organized in a logical and coherent manner. Several errors in grammar and spelling.
|
Meets Expectations
Assignment is generally organized in a logical and coherent manner. Few errors in grammar and spelling.
|
Exceeds Expectations
Assignment is fully organized in a logical and coherent manner. Little to no errors in grammar and spelling.
|
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