db5 understanding marketing communications 1

For this discussion investigate your industry’s advertising, public relations, or sales promotion areas.

1. Research the major trends in your industry’s advertising, public relations, or sales promotion areas.

2. Report the 3 major themes you see impacting the advertising, public relations, or sales promotion areas of your industry.

5. Describe how the themes are similar or different from your course textbook readings.

6. Provide 2-3 outside reputable references to support your comments.

7. Offer useful suggestions or additions to 3 students’ original discussion posts.