Disruptive Innovation
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Final individual Assessment (40%):
Read the article about Disruptive Innovation and answer the following questions:
1) (10%) Explain what’s meant by the Innovator’s Dilemma
2) (10%) Why do big firms fail? Can the Innovator’s Dilemma explain big firm failures? Explain your answer.
3) (10%) Explain why in your opinion did Kodak fail, what did they do right and what did they do wrong?
4) (10%) Select a company and present an argument that it will fail in the next 10 years if it continues to do things in the same way.

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