Choose one of the following questions and respond to it.
1) Look up the vision statements and/or mission statements for a firm in an industry in which you are interested and one of its competitors. Do you feel that they are constructive and useful as a
means of motivating employees and providing a strong strategic direction? Why? Why not?
2) Imagine yourself as the CEO of a large firm in an industry in which you are interested. Please (1) identify major trends in the general environment, (2) analyze their impact on the firm, and (3)
identify major sources of information to monitor these trends.
3) Using published reports, select two CEOs who have recently made public statements regarding a major change in their firm’s strategy. Discuss how the successful implementation of such strategies
requires changes in the firm’s primary and support activities.
4) Select a firm for which you believe its social capital – both within the first and among its suppliers and customers – is vital to its competitive advantage. Support your arguments.

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