Revenue Management Plan
Order Description
Are required to develop a Revenue Management Plan for an opening of a hotel of their choice in Switzerland. Present your plan in the format of an executive summary with max 3 fact sheets attached. Demonstrate students’ understanding of the importance and function of revenue management.
Learning outcomes:
1. Identify the principles of revenue and yield management.
2. Discuss, demonstrate and apply demand management strategies, pricing, capacity management, discount allocation, forecasting and other associated procedures essential to successful Yield Management.
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