Objectives
This course project is designed for you to learn more about the lodging industry while having some fun at the same time. Your assignment is to design and to develop your own hotel. The following criteria needs to be followed:
1 Will you select a hotel franchise (brand) yes or no / why or why not? Once selected give a detailed review of your proposed hotel.
2 Decide and describe what type of operating segment your hotel will operate under.
3 Establish a target market. What analytical, demographic, and psychographic segmentation factors did you use in establishing your target market?
4 Select an actual geographic location and target market. Give an explanation of why you selected the geographic location and target market. Give a complete description of the geographic location you selected.
5 What are some of the current opportunities and issues that your geographic market possesses?
6 Evaluate your actual competition (strengths and weaknesses).
7 Establish a marketing plan for how you will attract your target market.
8 How many rooms will your hotel have? Describe the types of rooms and the decor and furnishings you will use.Why did you choose the number of rooms and the decor and furnishing? How did your decisions relate to your target market?
9 Develop and describe the hotel’s departments that will support the operations of the hotel.
10 Select and describe the specific amenities that will help distinguish your hotel’s brand.
11 What type of management organization will your hotel possess? Why did you select this type of management organization?
12 What type of security features will your hotel have? Describe how you will implement and manage the security features you selected for your hotel.
13 How will you manage the following hotel revenue management controls ADR, Occupancy Rate, and REVPAR. How will you control rate allocations, allocation controls, and availability controls to maximize your yield management and improve your revenue management.
How will you turn a profit after several years in business?
Guidelines
Projects must be 10 pages in length and a minimum of 2500 words. This does not include the cover page, table of contents, and works cited page. Please include the 14 sections above in the same sequence as listed above in your course paper. Use 12 point font, double-spaced, 1″ margins, and include a cover page, table of contents, introduction, body of the report, summary or conclusion and works cited.
• Even though this is not a scientific-type writing assignment, and is mostly creative in nature, references are still very important. At least 6 authoritative, outside references are required (Anonymous authors or web pages are not acceptable). These should be listed on the last page titled “Works Cited”.
• APA format and citations are required.
• All DeVry University policies are in effect including the plagiarism policy.
• Projects are due in Week 7 of this course.
• Any questions about this project may be discussed in the weekly Q&A discussion topic.
This project is worth 200 total points and will be graded on quality of research topic, quality of paper information, use of APA citations, grammar and sentence structure.

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