USING MEDIA TO ADVOCATE AND INFLUENCE

The Session Long Project entails you going through the process of influencing policymakers. Review the Oklahoma Rehabilitation Council Advocacy Toolbox. Read the “Writing to government officials or lobbyists” and the “Opposing a Proposal” and the “Supporting a Proposal” sample letters. Additionally, read “Changing public opinion” for this assignment.

1. Using the same topic from SLP 1, identify the level you wish to write to (local, state, or national).
2. For this SLP assignment, choose whether you will be writing on “opposing a proposal” or “supporting a proposal.”
3. Choose three key elements from “Changing public opinion” page and discuss how these elements relate to influencing policymakers (one paragraph).
4. Discuss the role of collaboration in health communication and advocacy.
5. Write a one-page letter, that encompasses the information from the above 3 bullets (on “opposing a proposal” or “supporting a proposal”).

Note: The first two pages must address above items 1-4. The third page is a one-page letter on “opposing a proposal” or “supporting a proposal” and encompasses the information from your required readings.

Length: 3 pages.

REQUIRED READING

Contra Costa Health Services. (2016). Preventing chronic disease: Launching a media campaign. The Community Wellness & Prevention Program. Retrieved on August 1, 2016 from http://cchealth.org/groups/chronic_disease/guide/media.php

Fisher, C. (2015). Ways to reach a target audience. Retrieved on August 1, 2016 from http://smallbusiness.chron.com/ways-reach-target-audience-65087.html

National Commission for Health Education Credentialing, Inc. (NCHEC), Society for Public Health Education (SOPHE), American Association for Health Education (AAHE). (2010a). A competency-based framework for health education specialists 2010. Whitehall, PA: Author. Retrieved from http://www.nchec.org/assets/2251/areas_of_responsibilities_and_competencies.pdf

Oklahoma Rehabilitation Council. (2016). Advocacy toolbox. Retrieved from https://orc.okstate.edu/content/advocacy-toolbox

Oklahoma Rehabilitation Council. (2016). Writing to government officials or lobbyists. Retrieved from https://orc.okstate.edu/content/writing-government-officials-or-lobbyists

Optify. (2014). How to build a social media campaign. Retrieved on Retrieved on August 1, 2016 from http://www.slideshare.net/ArtilleryMarketing/how-to-build-a-social-media-campaign-15591263

Schwartz, N. E. (2014). How to design an effective marketing and communications budget [Case Study]. Retrieved on August 1, 2016 from http://gettingattention.org/articles/195/planning-budgets/nonprofit-marketing-budget.html

Society for Public Health Education (SOPHE). (2010). Responsibilities and competencies. Retrieved on August 1, 2016 from http://www.sophe.org/Responsibilities_Competencies.cfm

Unite For Sight. (2015). Health communication strategies. Retrieved on August 1, 2016 from http://www.uniteforsight.org/health-communication-course/module1

Yerian, N. (2013). 5 ways to reach your target market online. Retrieved on August 1, 2016 from http://www.adherecreative.com/blog/bid/145373/5- Ways-to-Reach-Your-Target-Market-Online

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