Select one company from the following list or choose your favorite brand, and briefly describe its 4Ps (product, price, place/distribution, and promotion).

Hints:

Product: What type of product does the company sell?

Price: How much does the company usually charge for the products?

Place (Distribution): How does the company move its products to the consumer?

Promotion: How does the company advertise its products?

Starbuck’s Coffee

Nike

Microsoft

Calvin Klein

Southwest Airlines

FedEx

Home Depot

Heinz

Toyota

American Express

Adidas

Peet’s Coffee and Tea

Trade Joe’s

Apple

BMW

Coach

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