Deliverable length: 1 page

Course Objective(s):

• Explain the nature of intermediaries in the Hospitality industry.

Assignment

You are the owner of a new small, 25-room hotel. You have found that it is not cost-effective to market on your own, nor do you have funds to hire a marketing company. You decide that you are going to market by using 4 different intermediaries. Complete the following:

• Choose 4 intermediaries that you would use, and share the Web sites.
• Explain why you chose them.
• If pricing information is listed, what percentage would they take of the reservation?
• Do you see any drawbacks in using intermediaries?