Minimum 300 words each question and 3 scholarly resources on each question.

1. Demonstrate the ability to exhibit sound marketing decision-making. There are different types of ads: cognitive, emotional, image, and endorsement. Explain what each of these types of ads are meant to do. Do you think any one type of ad is more effective than another? Why? Now select an ad that has caught your eye. Describe the ad and share where one can find the ad. What type of ad is it? Does the ad encourage you, personally, to buy the product? Why or why not?

2. Demonstrate the ability to exhibit sound marketing decision-making, and 5. Appraise the effectiveness of various marketing strategies. When discussing marketing strategies, what are dashboards? What are dashboard indicators (what five pieces of information can we get from these indicators)?

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