In this assignment, you will analyze the balance of local standardized products globally. In your essay, include the following:

• Explain the company’s global strategy.
• Discuss how cultural differences are considered and managed.
• Suggest a plan or strategy for future global growth.

Be sure to discuss and reference concepts taken from the assigned textbook reading and relevant research. (The CSU-Global Library is a good place to search for research sources.) You must include a minimum of three credible outside references.

Your paper should be 2-3 pages in length, well written, and formatted according toCSU-Global Guide to Writing and APA Requirements.

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