AFTER reading the Lesson 2 readings this week, which address numerous historical political campaigns, please answer the following question.

Using concepts and terms from the readings, compare and contrast the 2004 and 2012 presidential election campaign tactics by reviewing one Democratic ad and one Republican ad from each election (four ads overall).

Remember to analyze the ads. Don’t simply describe them. (Because you will link to your ads, the rest of us can see for ourselves what they looked like). Leave out personal opinions, and stick to facts and concepts in the readings, which also should be cited where appropriate.

Forum responses should be 300-500 words.

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