Primary Task Response: Within the Discussion Board area, write 400–600 words that respond to the following questions with your thoughts, ideas, and comments. This will be the foundation for future discussions with your classmates. Be substantive and clear, and use examples to reinforce your ideas.

Read the assigned chapters from the text, and use CTU library or professional quality sources that describe the different social media platforms and how businesses are using those platforms to reach customers. Understanding that social media have transformed the way companies interact with customers across all demographic segments, address the following discussion points:

• After researching the largest and most popular social media sites, define how at least 3 of the established social media sites can be used to effectively reach the defined demographic targets in your Week 1 Individual Project.

The discussion is required to be written in an integrative manner that fully discusses each discussion point in full, providing complete analysis and utilizing your research. All research needs to be cited in the discussion and listed at the end of your post. A minimum of 3 scholarly or professional business references for support are required.

Note: Research is to be academic or professional in scope. Use of blogs, personal Web sites, corporate Web sites, wikis, or other social-media-related sources are not acceptable.

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