After watching the Our Social Enterprise video in the Readings and Resource folder, think about how companies use social media to reach customers with similar interests. Consider how companies like Amazon use data analytics (business intelligence) to better serve customers by making recommendations based upon what other customers, similar to you, are buying or browsing on their website. iTunes uses the Apple Genius to recommend songs based upon what you have already purchased. How could Wilmington University use similar approaches to better serve student needs? Provide specific. (Please make your initial posting by Thursday and respond to at least two other students)

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