Which magazine did this ad come from?__________________________________________

What date? _________________________________________________________________

What is the advertiser trying to sell? ___________________________________________________________________________

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What background information is needed to understand the ad?

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Who is the target audience? (Be specific; don’t just write “Women”)

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How does the advertiser use logos?

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How does the advertiser use pathos?

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How does the advertiser use ethos?

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What text will you be integrating as quotes to illustrate your analysis?

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Explain how the Ad is persuasive.

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