Required Text:
Stephen Spinelli and Adams: New Venture Creation: Entrepreneurship for the 21st Century. Irwin McGraw-Hill, Ninth edition.
Teaching:
Sorry dudes and dudetts the course will primarily be conducted in a case discussion format…YOU WILL BE REQUIRED TO TAKE PART IN DISCUSSIONS AND I WILL ASK PROBING QUESTIONS – I DO THIS NOT TO EMBARRASS ANYONE, BUT TO MAKE SURE THAT YOU UNDERSTAND THE MATERIAL THAT IS BEING PRESENTED AND FOR CLASS PARTICIPATION GRADES. THIS IS ESPECIALLY TRUE FOR CASES…YOU ARE REQUIRED TO PREPARE ALL ASSIGNED CASES (SEE BELOW).
Class Schedule:
DATE
CHAPTERS & CASES
TOPICS
Week 1 NVC – Chapter 1, just skim it. Read and study “Affirming Entrepreneurship” reading on D2L Introduction & Syllabus review
Week 1 NVC — Chapter 2…Do the Roxanne Quimby case p. 119 Entrepreneurial mind
Week 2 NVC — read Chapter 3 and Image Cafe p.33 and Lakota Hills p.88 cases Timmon’s model…
Week 2 Marketing and Business plan ideas
Week 3 Chapter 4 and Jim Poss p. 138 case Green Entrepreneurship
Week 3 Chapter 4
Week 4 Chapter 5 and case on D2L Cima case Creating and shaping
Week 4 Critique marketing ideas
Week 5 Chapter 6, Newland Medical Technologies p. 269. Look over exercises at end of chapter.
Week 5 Chapter 6 Screening opp.
Week 6 NVC – 7, Northwest Community p. 257 case.Marketing plans due. Social entrepreneurship
Week 6 Email plans to me
Week 7 NVC – 8 chapter case Business plan
Week 7 Newland Medical p. 296 Business plan
Week 7 NVC – 9 Team
Week 7 Case on D2L Team
Week 8 NVC – 11 and case on D2L Ethics
Week 8 Discuss business plans Projects are due
Week 9 NVC – 12 Resource
Week 9 Case in chapter 12 Resources
Week 10 NVC – 13 and Midwest Lighting p. 384 Financing
Week 10 Financing
Week 11 NVC – 14 Growth
Week 11 Lightwave Technologies p.445 Financing
Week 12
NVC – 15 Growth capital
Week 12 Opitech p 568
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