Discussion: Media

The statement “media are only tools; it’s the content that’s important” sets up a competition between message and design for attention and effectiveness. Some would argue that the message is the entire point of an online posting, an email, a text, or a website. Others argue that the message can get lost in the flash, color, and interactivity of digital communication—its design, or formal features. Can one exist without the other? Is one more important than the other?

For this Discussion, you examine media design and whether you consider it more or less important than content.

To Prepare for this Discussion:

• Review this week’s Learning Resources and consider the influence of media as tools
• Consider the statement: “Media are only tools; it’s the content that’s important”

By Day 4

Post your analysis of the statement: “Media are only tools, it’s the content that’s important.” Explain whether you agree with this statement and why. Use your Learning Resources or something you have read, heard, seen, or experienced to support your post. Include at least one scholarly source. Use proper APA format and citations.

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