Apple moved from a relatively safe market of innovative, premium-priced computers into highly competitive markets of consumer electronics. Explore this profitable but risky strategy.
1. Undertake a competitive analysis of Apple and its competitors in the market who is stronger?
2. What are problems with predicting how the market and the competition will change over the next few years? What are the implications for strategy development?
3. What lessons can other companies learn from Apple’s strategies over years?

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