For this written assignment, you will apply psychological principles of social media to one of the eight provided topic areas. Follow the instructions in the Assignment Topic Areas media piece linked in Resources to choose your topic area, social media application, and some psychological concepts to consider in your paper. Then begin your research for scholarly resources from the Capella library and reliable web-based articles from the course Facebook page or articles found with your digital assistant (DA). Organize your paper using the following headings to ensure that you address each element of the assignment. Use the APA Example Sheet (linked in Resources) to properly format your assignment and refer to APA Style and Format on Campus for more details.

Assignment Instructions

Your assignment will be divided into the following headings in your paper:

• Topic Area
  • Describe the topic area you have selected in detail so the reader is clear about your intended audience.
  • Describe the current state of social media in your selected topic area. Which platforms or social media applications are currently popular with people from your topic area?
  • Include citations to research that supports the popularity of your platforms or applications of social media.
• Attention and Engagement
  • Describe at least two principles of gaining attention or maintaining engagement with viewers or followers on social media in your selected topic area.
  • Include citations to research supporting the psychological principles or concepts you are reporting.
• Benefits of Social Media Use
  • Describe at least two potential benefits of using social media with people in your selected topic area.
  • Describe at least one psychological principle or concept related to the positive use of social media with your topic area.
  • Include citations to research supporting your statements.
• Risks of Social Media Use
  • Describe at least two potential risks of using social media with people in your selected topic area.
  • Describe at least one psychological principle or concept related to the negative use of social media with your topic area.
  • Include citations to research supporting your statements.
• References
  • Close by providing a list of the references that match your citations used in the presentation. Use APA style in formatting your references.

Grading Criteria

Your assignment will be scored on the following criteria:

• Describe the current state of social media in a selected topic area.
• Apply psychological principles and concepts to attention and engagement in social media.
• Explain benefits of social media use in a topic area.
• Explain risks of social media use in a topic area.
• Support analysis with research findings related to topics.
• Write coherently to support a central idea with correct grammar usage and mechanics as expected of a psychology professional.
• Use proper APA style and format.

See the Applications of Social Media Paper Scoring Guide for details on how your paper will be graded.

Additional Requirements

• Written communication: Written communication should be free of errors that detract from the overall message.
• APA formatting: Your paper should be formatted according to current edition APA style and format.
• Length: Your paper should comprise 4–5 typed and double-spaced pages of content in addition to the cover sheet and reference page.
• References: Your paper should include 1–2 properly cited professional resources (such as a textbook or peer-reviewed scholarly journal article from the Capella library) and 3–4 properly cited reliable Internet resources like those from the course Facebook page.
• Font and font size: Times New Roman, 12 points.
• Turnitin submission: You must submit your finished paper through the u02a1 assignment-designated link of Turnitin before it can be graded. Submissions to draft links of Turnitin may be used to preview your results but cannot be accepted for grading.

Note: Your instructor may also use the Writing Feedback Tool to provide feedback on your writing. In the tool, click the linked resources for helpful writing information.

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