Describe the marketing process and the basic elements of the marketing mix. Use examples to support your answer.
Your response should be at least 200 words in length. You are required to use at least your textbook as source material for your response. All sources used, including the textbook, must be referenced; paraphrased and quoted material must have accompanying citations.
No wiki, dictionary.com & cite all work
Silva, K., & Howard, D. (2006). The Hospitality & Tourism Business. Hospitality & Tourism (pp. 166-168): McGraw-Hill.