•••••••••••PLEASE READ ENTIRE POST AND ATTACHED ESSAY••••••••••

In essay #5, you will revisit and revise essay #4 by incorporating a scholarly article you locate via library databases. You will need to locate an article that discusses branding or marketing in a way that illuminates your analysis in last week’s essay. Then, you will determine how best to use this new information to revise your essay. There are a couple of ways (at least) to undertake this revision: You can use the new material to tweak your analysis of a brand; you can incorporate the new material as support (either argument or counter-argument) of your existing thesis; you may use the material to create a more engaging introduction or conclusion to your essay; or you can identify a branding or marketing effort that contrasts with your own analysis.

You should also make efforts to improve the analysis and evaluation you engaged in last week. Do not simply add an additional paragraph to your essay; instead, re-envision your work in order to make it more clear, precise, and persuasive.

What you are doing here goes beyond editing essay #4; you must transform and re-envision your writing to create a new academic argument for an audience of educated peers who are interested in better understanding branding and marketing practices.

When you hand in your essay, please craft a short description of the changes and transformations you made in revising essay #4 to create essay #5. (This can be a bulleted list if you would like.) Submit this description as either a second file or as a new page at the end of your essay file (after your Works Cited or References). Failure to submit this required information will result in a letter grade deduction from essay #5.

Guidelines for Essay #5

Length/Due Date: approximately 800-1,000 words, due Sunday midnight Central Standard Time (CST).

Style/Format: This, as all essays in EN106, should be formatted in a standard scholarly format. (Most students follow MLA or APA guidelines, which are outlined in Easy Writer.) No matter what format you follow, be sure to do the following:

• Use 12 point, Times New Roman font, double-spaced.
• Use 1-inch margins top, bottom, and sides.
• Although no cover page is needed, you should include your name, my name, the course number/title, and date at the upper left-hand corner of the manuscript.

Research & Documentation: Your essay must include formal references to all sources: Klein, Satel and Lilienfeld and whatever additional sources you locate via research. Use your skills of quotation, paraphrase, and summary to incorporate these writers’ perspectives, and be sure to provide in-text citations using a standard scholarly style, such as MLA or APA. And, of course, you must also provide appropriate documentation for any other sources you cite.

File format: Please submit your essay as a .doc, .docx, or .pdf file. These formats are available in most word processors, including Google Docs and Open Office, and will ensure that your instructor is able to comment on your work.

Works Cited/References: Your essay should include an appropriate bibliography, with an entry for each individual source you reference in the body of the essay.

Titles: Include a descriptive title at the beginning of your essay that tips your readers off to your thesis. Do not format your title with quotation marks, boldface, underlining or italics. Quotation marks or underlining are only appropriate if the title borrows words from another source.

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