BUS 770 Quantitative and Qualitative Analysis

Textbook info: Schreiber, J. (2011). Educational Research. John Wiley & Sons. ISBN: 978-0-470-13910-3 CHAPTER 1-8

Supplemental Resources: Research Methods, Design, and Analysis, Eleventh Edition

Larry B. Christensen; R. Burke Johnson; Lisa A. Turner

© 2011 Pearson, 540 pages

ISBN: 978-0-205-70165-0, 978-0-205-75304-8

Article: Research and Design Success

Dodd, Kerry. Design Management Journal12.3 (Summer 2001): 58-62.

770W4_DQ1 (0.5 page)

What factors make it more likely/unlikely that you will fill out a survey if presented with one?

770W4_DQ2 (0.5 page)

While direct administration is beneficial because the researcher can administer the instrument or interview directly to the respondents, it may not be always feasible to do so. Therefore, indirect administration (such as mailings) (Schreiber, & Asner-Self, 2011) may be required to eventually obtain data for your research study. Discuss and analyze some of the concerns of indirect administration in terms of the acquisition and validity of the data obtained.

770W4_CLA1 (6 single spaced page)

As part of its bankruptcy restructuring, on June 3, 2009, General Motors (GM) debuted an ad campaign that revealed glimmers of a streamlined GM: fewer brands (Cadillac, Buick, Chevrolet, GMC) and fewer models within each brand. In a 6 page report in APA format, responding to the following:

• What research would you have done to determine which vehicle models GM should retain and which it should drop? (consider both qualitative and quantitative research)
• What would you have measured and with what type of measurement scale?

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