Midterm “Case Analysis: Gillette”

Read Case 16: Gillette found in textbook Appendix and Write a paper that answers the following questions. 

1. Evaluate product innovation at Gillette throughout its history. Has Gillette been a victim of its own success?
   • Has product innovation in the wet-shaving market come to an end? 
   • Explain.
2. What do you make of the razor wars, first between Gillette and Schick, and now with online competitors?
   • Does Gillette face a serious threat from competitive inroads? 
   • Explain. 
3. What actions would you recommend over the next five years that could help Gillette maintain its worldwide dominance in the shaving market?
   • What specific marketing program decisions would your recommend?
   • Should Gillette be worried about its pricing strategy?
   • If so, what strategies would you recommend

Within your paper/analysis be sure to address the following:

• Each question should be at least 1 page in length.
• Include a title page