Develop a promotional strategy for Wyndham Worldwide based on the case “Wyndham Worldwide Adopts a Stakeholder Orientation Marketing Strategy” — Your strategy should capitalize on the company’s main advantages, social responsibility efforts and its relationships with the various stakeholders (e.g., customers, employees, shareholders, communities). The strategy should focus on a specific target market and describe specific objectives.

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Situation Analysis     

Target market characteristics

Brand Positioning

Annual objectives

Unique selling proposition

Creative Strategy

Media Mix/IMC Program

Schedule/Budget

Evaluation

Overall Message and Conclusion