Read “Excellent Strategic Management Showcased: Priceline.com Inc.” on page 90 of your course textbook (attached). As you read, pay close attention to Priceline’s strategy, and write a case study describing the following points:

• What are Priceline’s internal strengths and weaknesses?
• Who are Priceline’s competitors?
• Do you see Priceline’s strategy as effective or ineffective? Why?

Your case study must be at least one page in length, not including a title and reference page. Outside sources are NOT required for this case study ONLY use the attached document.

Textbook Reference

David, F. R., & David, F. R. (2015). Strategic management: A competitive advantage approach, concepts and cases (15th ed.). Upper Saddle River, NJ: Pearson.

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