1. Read the case fully and in 2-3 sentences (max), explain what the core business problem is. 2. What are the consumer segments as described by Tweeter? Do the segments "make sense"? - Create a table that has a column for each segment - In the rows, describe the product and experience attributes that each segment cares about - IF the need is unclear, you can say "unclear" 3. Determine which segment that Tweeter cares the most about.

WhatsApp us