The Interesting and Curious World of Nate Silver

– Read the case carefully (attached)

– Answer the following questions:

1 Will big data analytics put marketing researchers out of business? Why?

2 Go to Nate Silver’s blog, www.fivethirtyeight.com and name the topics he is currently discussing.

3 The case discusses several current non-business uses of big data. Can you think of other non-business problems that big data might solve?

4 What factors have led to the big data era?

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