PRESENTATION ELEMENTS from class lecture.

Identify Stakeholders: exp:

EMPLOYEES

ACTIVISTS/ADVOCATES SIDE OF THE STORY

Secondary: MEDIA

Identify the Decision Making Process & Outcomes:

• What was the purpose?
• Who and How were the resources put together?
• Show statements and discuss

• OUTCOMES
• Statements—show and discuss them

Identify Ethical Principles & Philosophies of PR/Decisions

• Were IABC guidelines met?
• Letter of the law was obeyed, was it ethical?
• Were they honest? With the media, with themselves?

Analyze & Evaluate the Solutions (self explanatory)

Presentation (8-12 minutes)

• Gather links
• Gather pictures
• Gather research
• Think of questions to ask audience maybe choose some from the reflections, but also think of others
• Is there some sort of activity I could ask my audience to do
• Put Presentation together in plenty of time to practice, practice, practice.

The Fatal Five

• Reading slides
• Too long, too much information
• Lack of interaction
• Lifeless presenters
• Room/technical problems

Fixing it

• Find ways to get audience members involved
• Learn how to really organize your material
• Be confident behind the podium
• Spend more time preparing for the presentation
• Learn how to create more compelling visuals

PowerPoint is your Friend

• Say the words, Show the pictures
• Use style to convey substance
• Unify elements to create a visual hierarchy
• Discover your inner designer

Why study cases?

• Examine practices in business environments

• Learn from successes and mistakes

• Opportunity to analyze decision making step-by-step

• Expand knowledge of strategies and tactics

• Identify the Problem

• Learn about the organization; write an issue statement

• Identify key stakeholders

• Identify the decision making process and outcomes

• Identify the ethical principles or philosophies

• Analyze and evaluate the solutions

Would you have done anything differently?

* Steps in understanding
the case

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