R/C Aero Specialties produces unmanned aerial vehicles (UAVs), or drones, for commercial and recreational uses. The company has updated its design to compete with Fuji Enterprises, but its production costs for this new model require a retail price that is well above the retail price for the Fuji model. If R/C Aero is to remain competitive with Fuji, the company must develop and implement strategies to gain a comparative advantage.
Complete a 300- to 700-word paper that addresses the following scenario:
Assume that you have been hired as a consultant to identify and refine a strategy for R/C Aero Specialties. Identify, describe, and justify at least one strategy that R/C Aero can implement to gain a comparative advantage over Fuji. Explain why you believe this strategy will give R/C Aero a comparative advantage, thus enabling the company to regain and maintain market share.