ORGANIZATION: BATH AND BODY WORKS

We now have the first few sections of your SWOT analysis completed, covering the basic background information about your organization along with its strengths and weaknesses. Next we will move into the opportunities of your organization! This is where your organization is looking for advantages or opportunities to improve or expand. Opportunities can come in the form of many things. When you consider this section of your SWOT, think about some of the factors listed in the instructions. Really work hard to find some of the things your organization might be able to do that will make it bigger and better! And remember folks, opportunities can include employees or services as well as equipment and procedures within the company. What you are trying to find is any way to make the company or organization better.

For this assignment you will research the opportunities of your organization and provide a detailed paper on your findings. Consider the factors listed below and remember the given outline from Module One is there for your use. This outline is a great tool for getting your different sections fully completed and researched. In addition, remember that this paper on the opportunities of your organization will become the fourth Section of your overall SWOT paper due at the end of Module 8.

Research and thoroughly explain at least TWO major opportunities of the organization. Discuss why these opportunities are present and what can be done to seize on them. Many of you have probably heard the saying, “when opportunity knocks, you better be ready to answer!” You should write a minimum of at least one full paragraph for each of the opportunities presented. Be sure you use relevant business theories, concepts, and practices to support the statements and findings. Note that bullet points are not acceptable.

Each of these opportunities must come from a force or forces occurring within a dimension of the general environment within the organization’s external environment (keep in mind an opportunity can stem from more than one dimension within the general environment). Be sure to include in your analysis the relevant dimension of the general environment from which each of these forces is derived.

Factors to consider when you think about company opportunities:

• Finding unfulfilled customer needs that will support and increase company loyalty and increase the consumer base, allowing the company to grow and expand.
• Utilizing new technology, both hardware and software, to reach more potential customers. This includes social media.
• Staying informed about the ever-changing laws and regulations that can provide an increased consumer base along with increased company profits.

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