Deliverable length: 1 page

Course Objective(s):

• Contrast different pricing strategies.

Assignment

Locate a hotel Web site that allows you to search for different pricing structures. Complete the following:

• Conduct a search for the different pricing options that are available. The following are examples; however, not all hotels will have all options:
  • Military
  • AAA
  • Senior
  • Standard
• Explain the following:
  • Why do hotels offer different pricing structures?
  • What is the process that a hotel will go through to choose the exact dollar amount for each of the different market segments?
• Do you feel that it is wise to have different pricing strategies? Why or why not?

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