Case Analysis—Corporate Sustainability
This assignment presents a powerful illustration of a company thinking beyond the traditional objectives of earnings and value maximization.
Read the UPS 2009 Sustainability report at: http://www.responsibility.ups.com/Sustainability and address the following:
Write a 3- to 4-page case analysis in Word format. Apply APA standards for writing style to your work.
Assignment 2 Grading Criteria |
Maximum Points
|
Identified and explained the recent changes in stakeholder expectations for UPS. |
12
|
Described the UPS response to the stakeholder expectations. |
12
|
Assessed the key performance indicators (KPIs) in the corporate sustainability report. |
24
|
Estimated how UPS may benefit from the corporate sustainability report. |
20
|
Estimated how UPS may benefit from the corporate sustainability report. |
20
|
Applied APA standards for editorial style, expression of ideas, and format of text, citations, and references. |
12
|
Total: |
100
|
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