Write a two-page paper in which you explain your perspectives on customer service today. Specifically, be sure to:

• Explain why you think customer service is important.
• Describe your perceptions of how most businesses view their customers and meet their needs. Support your views with examples.
• Explain one positive and one negative customer service experience you have had personally or observed.
• Recommend one thing that businesses could improve upon in order to deliver excellent customer service.

Submit your completed assignment to the drop box below. Please check the Course Calendar for specific due dates.

Save your assignment as a Microsoft Word document. (Mac users, please remember to append the “.docx” extension to the filename.) The name of the file should be your first initial and last name, followed by an underscore and the name of the assignment, and an underscore and the date. An example is shown below:

Jstudent_exampleproblem_101504