1. Describe two trends that you’ve noticed (either demographic, invention/technology, lifestyle, or style/entertainment) and explain how each one might generate a small business opportunity. (1-6 sentences. 4.0 points)

2. Make a list of at least 5 business ideas that interest you. Then explain which one you think is the best opportunity for you. Give at least 3 reasons why this opportunity is better for you than the others. (2-6 sentences. 3.0 points)

3. Visit the Web site for a well-known company, and find the section that states its mission. What is the company’s mission? How does the mission relate to the type of products the company sells? Did anything surprise you about the mission? Why or why not? TIP: If the company’s Web site doesn’t describe its mission, choose a different company. (1-5 sentences. 3.0 points)

4. Visit the Web site for a different well-known company, and find the section that lists the company’s values. What are the company’s values? How do they relate to the products the company sells? Did anything surprise you about the company’s values? Why or why not? TIP: If the company’s Web site doesn’t describe its values, choose a different company. (1-5 sentences. 3.0 points)

5. Do a SWOT analysis for the business idea you chose in question 2 above. Describe at least 2 strengths, 2 weaknesses, 2 opportunities, and 2 threats for that company idea. (1-8 sentences. 4.0 points)

6. Make a list of at least 3 people you would want to give copies of your business plan to, and explain why you chose each of those people. (1-5 sentences. 3.0 points)

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