developing a marketing plan – GradSchoolPapers.com
Assess the value and challenges of clinical decision support systems (CDSSs), in general, and of computerized physician order entry systems (CPOEs), in specific, to achieve the patient-centered care goals set forth in the article.
June 30, 2021FINANCIAL MODELLING ASSIGNMENT 2015/16 Details: You will have to apply the skills you’ve learned during the lecture and tutorials and use excel to answer the assignment question. You must answer all your questions in one document i.e. in word, and provide screenshots or copy and paste all your workings from excel into the word document. You must not provide your answers in essay form. You are assessed on how you are able to use excel and how you are able to decompose the information it provides. Therefore your answers need to be clear and concise. Task Collect ten years (1/1/2005 – 31/12/2014) of daily closing prices for a company of your choice. a. What does the distribution of its daily log returns look like over the ten years? Please think of appropriate method to represent your data. Is assuming that log returns are normally distributed a reasonable assumption to make here? (Excel’s ‘Frequency’ function may be useful here). (40%) b. Using Monte Carlo simulations, with 10,000 runs, simulate the closing prices of the company you have chosen in 130 trading days from the last day in your sample i.e. in half a years’ time (260 trading days in a year). You will have 10,000 different estimated closing prices in half a year’s time. (Remember to calculate the a, µ, and s for the asset). What does the distribution of simulated closing prices look like? Does the assumption that stock prices are lognormally distributed hold? (40%) c. Imagine that on the last trading day (31/12/2014) you brought 100 shares of the firm you have selected. Using the simulations from part b., how much can you potentially loose on this investment in half a year with 1% certainty? (Excel’s ‘percentile’ function will be useful here). (20%) You need to consider carefully with your partner the best way to represent your data. Please state which company you have chosen. For part a. different companies have different return histories, therefore the history of one company is different to the history of another. You are required to go into depth into your analysis of the company’s historical returns, i.e. has any extreme events occurred? For part b. think about what the starting stock price is where you begin your simulation, the value will depend on the company you have chosen, but use the most recent closing price as the start value for the simulations (should be 31/12/2014). Imagine that 31/12/2014 is t =0 or today, and we are simulating into the future. Benninga’s Financial Modelling textbook, may be useful. There are also various excel hints and tips online. – GradSchoolPapers.com
June 30, 2021developing a marketing plan – GradSchoolPapers.com
developing a marketing plan
Before developing a marketing plan, marketers need to conduct situation analysis and subsequently SWOT analysis of the company. Information about the internal and external environment of the company can be found in general audience magazines and newspapers, as well as in publications for more specific audiences, and databases such as census.gov, SimplyMap, and Hoover’s. This exercise will help students learn how to research, read, and make use of a variety of secondary resources in analyzing the environments of the company, and provide us with a starting point for talking about types of secondary sources and how and why to access them.
Sources:
Samadi, N. (2012), Single Location Full-Service Restaurants in the U.S. Santa Monica, CA: IBISWorld
Hoover’s on Restaurant
SimplyMap data on Reading
Census.gov data on Reading and Berks County
Reading Eagle article on new restaurant
In this semester, imagine you are hired as an account executive of ABC Consulting Company to advise Mr. Smart, the owner of single-location independently owned (not part of a restaurant chain) full-service (not fast food) restaurant in the Greater Reading area.
Read and critically use all the secondary sources listed above, plus TWO other secondary resources you search on your (5 points – remember to include all of secondary resources in the situation analysis write-up, in-text citation, and reference section). Then write an executive summary to Mr. Smart that reflects your honest thoughts about the business environments faced by him, as ABC is going to help him develop a marketing campaign for his restaurant in the Greater Reading area after conducting situation and SWOT analyses. The maximum allowable length of this paper is two pages (1.5-line or double spaced).
1. Write an executive summary of the situation analysis, that is, the business environments faced by Mr. Smart’s restaurant in the Greater Reading area (you can choose any established independently owned restaurant). The situation analysis should address ALL the key elements in both the internal and external environments.
1. Internal environment includes information such as:
2. Restaurant name
3. Type of cuisine
iii. Type of restaurant (e.g. upscale, diner, Italian, Chinese, etc.)
1. Proposed location in the Greater Reading area, and other operation issues (e.g. pricing, advertisement, suppliers)
Please make up the internal environment yourself, as long as the restaurant concept is realistic. Use one paragraph to discuss the internal environment (10 points).
1. External environment includes:
2. Technological (use IBISWorld and/or Hoovers and/or Minitab)
3. Economic (use IBISWorld and/or Hoovers and/or Minitab)
iii. Competitive (use Hoovers: input zipcode and look for list and number of competitors)
1. Customer environments (use SimplyMap and/or census.gov)
Please use one paragraph to discuss each external environment, four paragraphs altogether (40 points, 10 points for each external environmental factor).
2. Conduct SWOT analysis (using a 2 X 2 grid) by sorting the environmental factors into favorable and unfavorable. Explain why the factors are placed in each cell in one paragraph (10 points).
3. Suggest and describe in details two strategic alternatives that Mr. Smart should adopt that build on its strengths, and/or take advantage of the opportunities, and/or mitigate its weaknesses, and/or be ready to take on the challenges presented by the threats (20 points).
4. Lastly, insert in-text citations and also a reference section at the end of the paper. The reference section will not be counted towards the two-page limit (5 points).
Note on writing: You are NOT to copy and paste text from the secondary sources to your paper. You need to use APA style for your citations, paraphrase the text, critically analyze the cited information, and demonstrate that the cited sources support (or not support) your arguments. The website for APA style: http://www.libraries.psu.edu/psul/lls/students/apa_citation.html (Links to an external site.)
Written communication skills (typos, wrong choice of words
, incomplete sentences, convoluted sentences, grammatical errors) are worth 10 points. Please use appropriate sub-headings to identity various environmental factors. You may use bullet point format, but use complete sentences in body text.
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