Diane von Fürstenberg project
Order Description
Part 1: Identify the Brand
Identify the brand you chose for your project. Explain your rationale for choosing this brand, describe if this is a brand extension or repositioning. Include a brief company history,
identification of the top 3 competitors (with a brief analysis of each).
Part 2: Conduct a STP, SWOT and/or PESTEL Analysis
Identify your STP for this project. Include demographics/life style portrait of your potential customer segment.
Include a SWOT and PESTEL analysis.
Part 3: Motivate Target Market Segment
Motivation plan including tactics.
Media mix (rationale for choices).
Part 4: Strategic Recommendations
Strategic recommendations on how to successfully sell the brand extension or repositioned brand.Make sure you discuss cultural and subcultural implications.
Discuss how the brand will demonstrate it is socially responsible.
Discuss why you think this will be a successful endeavor.
fashion merchandising and retail managenment

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