Discuss “Many consumer-driven market forces are compelling the industry to build a more customer-centric model.
Discuss “Many consumer-driven market forces are compelling the industry to build a more customer-centric model. The market forces include the following:
- Increasing accessibility of health care information
- Consumers who are more discerning
- A healthier and longer living population
- Advances in technology and biotech that create competition
- Specialty services that are marketed directly to the consumer
After (doing some research), what is the most significant force and why? Please provide a reference.

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