The discussion paper should include the following:

1) Find and describe an advertisement that you believe is deceptive.

2) Identify what it is about the advertisement that you believe is deceptive.

3) Explain how this relates to the issues discussed in the PowerPoint notes on deceptive advertising:

(i) Is the deception due to the nature of the ad, or to the impacts it

has on consumers? (If the latter, is it likely to deceive many

reasonable consumers or only a few ignorant consumers?)

(ii) Does the ad create false beliefs, or does it simply take advantage of people’s ignorance or psychology?

4) What changes would be required to make the ad ethically acceptable,

and how would those changes make the ad ethically acceptable?

In addition to submitting a paper that addresses these question, you will also need to make an in-class presentation. For the in-class presentation, you are welcome to use a PowerPoint or webpage that displays the ad. However, a visual presentation is not required. Instead, you may simply offer a description of the ad.

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