Use the case as a basis for doing additional research on the topic. Use the case questions as a jumping-off point for your discussion. Do not simply answer the questions, but elaborate on the point that the questions ask to be addressed. Weave your answers into an essay responding to the topics in the case. Use the essay rubric in the Grading Rubrics folder as your guideline while you develop your case essay. Use APA style and formatting to compose the 600-800-word case essay. Please seek to add 3-4 additional business-related journal articles or trade-based resources for support. The word count excludes any charts and graphs and your reference list.

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