ASSIGNMENT: You are an Advertising Research Specialist. I am your client. I have been approached by a good customer (mine, not yours) about buying an expensive contract of online advertising. I’ve heard a great deal about how powerful ads online can be, and I’m interested. I’ve got a good website, and I use FacebookTM and TwitterTM to stay in touch with clients, but I’ve never done any ads online. Should I? I need to know quickly; I don’t want to snub my good customer, but I don’t want to spend any promotional money on things that aren’t guaranteed to work, either. I rely on your judgment, but I’d like to see the facts, too.

Provide me with a report on your findings. Does online advertising work, or not? I’m a busy man, so keep it to two pages, max.

Your report may be used in or useful to another class or project, but should meet these minimum requirements:

1. FORM AND DEADLINE: It is expected that your report will be typed. Typed work should be double-spaced on 8-1/2” x 11” paper with reasonable margins. Legibility is subject to the instructor’s judgment and is not subject to debate.

2. STYLE: Grammar and spelling should meet generally accepted University standards. For questions of form, the AP Style Book or When Words Collide should be used as a reference.

3. The report should provide the reader with a generally acceptable bibliographic citation of the work or works. Example: Smith, Robert A., “Crisis in Ad Agency Relations,” Advertising Age, Vol. 23, No. 34, Sept. 27, 1997, pp. 5-6.

4. The report should be understandable by the reader without resort to a dictionary to discern the meanings of certain technical advertising terms. It should be a concise summary so that anyone who reads your report will understand the research you have done without having to read it. Therefore, it may include evaluative or critical material, but it is expected that such evaluations or critiques will be supported by analysis and evidence in sound journalistic style. Quoting directly from the article will require proper attribution; failure to attribute properly is considered plagiarism. This is not a group activity; do your own research and your own writing.

TIPS:

1. Do it early and ask a friend to proofread for you, or, after three days, proofread it yourself.

3. Some things should be avoided. Sentence Fragments, for instance. Allso, watch four speling

errers.

4. Be sure the subject agree with their verb. Pronouns, to.

5. Include your name, the date, JMC 394-01, and “Report #1.”

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